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Twitter to scan users tweets to target them with ads
Twitter is now allowing ads to target users based on the words used in their tweets. Previously, Twitter relied on message content algorithms t0 pool the interests of users to send them potentially relevant ads in the form of tweets “promoted” at the top of feeds. Twitter produce manager Nipoon Malhotra said the new feature would allow [… Read More]
Twitter buys Aussie tech start-up ‘We Are Hunted’
Twitter has bought an Australian music sharing start-up ‘We Are Hunted‘ as part of their strategy to launch into the music industry. Backed by Aussie entrepreneur Graeme Wood, We Are Hunted was founded in Brisbane in 2007 and launched in 2009 as a service allowing users to discover, play and share new music online. A statement posted on their website [… Read More]
Google’s ‘Inactive Account Manager’ gives users the option to wipe their entire Google history when they die.
If your time on Earth comes to an end, Google’s new Inactive Account Manager will allow you to pre plan how your account is handled following your departure. “We hope that this new feature will enable you to plan your digital afterlife — in a way that protects your privacy and security — and make [… Read More]
Twitter ad revenue almost at $1b
Twitter is on target to earn more than a half-billion dollars in ad revenue this year and will reach close to $US1 billion during next year. Around 53 per cent of the ad revenue for Twitter this year will come from use of the service on smartphones or tablets in a huge jump from 2011, when the [… Read More]
