Social Media Archive

Mark Zuckerberg cashes in as Facebook offers new shares

Posted December 20, 2013 By David Kolle

Facebook founder, Mark Zuckerberg, plans to cash in $US2.3 billion worth of shares as part of a new share offering by the huge social network.

Mark ZuckerbergA Facebook report said the company plans to sell 70 million shares in a follow-on offering to the huge initial public offering in May 2012.

Of the total amount, Zuckerberg will sell around 41 million shares, mainly to satisfy his tax obligations, the company said in a statement.

The 27 million new shares would raise some $US1.5 billion for the company “for working capital and other general corporate purposes,” the statement said.

Zuckerberg’s sale will have little impact on his control of the company. Read the remainder of this entry »

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Apple acquires Topsy for $200 million. #apple

Posted December 8, 2013 By David Kolle

Apple has bought social media analytics firm Topsy for a reported $200 million.

Topsy_VoltSources close to the deal, say it was unclear how Apple planned to use the company but that it could be related to Apple’s new streaming music service.

Topsy is among a handful of Twitter partners which has access to the full range of data from the fast-growing messaging platform.

Earlier this year, Topsy said it had developed a searchable index of all the publicly available tweets ever posted, which will be available for marketers and others.

Topsy describes itself as an organisation with the only full-scale index of the public social web, to help its customers instantly analyse any topic, term or hashtag across years of conversations on millions of web sites.  For example, data can be used to analyse the effectiveness of a social media ad campaign.

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Parents cautioned to be aware of ‘kik’ app.

Posted December 2, 2013 By David Kolle

Authorities have labeled messaging app kik as ‘the no.1 social media problem involving teenagers’.

mb_wide_kik-20131130213954826360-620x349Unfortunately, most parents would would not have heard of this app before last week.

Kik is a free texting app used by more than 50 million people and enables users to connect with strangers. Although it is for people aged 17 and older, experts say children aged 11-15 are the main users.

The app can be installed on iPod Touch and iPad devices as well as smartphones. Instead of using phone numbers or real names to contact each other, each Kik member has a user name. Conversations and images cannot be viewed publicly, which makes it much harder for parents to monitor Kik than Facebook or Twitter. Read the remainder of this entry »

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Google+ launches new photo features. #Google+

Posted October 31, 2013 By David Kolle

Google is unveiled new tools that automatically edit images posted on its social network in an attempt to pull users from other social sites.

Google+Many of the 18 or so new features revealed this week rely on technology designed to identify the photos and videos that might be more relevant to the individual users of Google+.

Google launched the service 2 years ago as an alternative to Facebook.

Google+ now has 540 million active monthly users, up from 390 million in May. But many of those users may only be watching YouTube videos or reading email in Gmail while logged into Google. The service has 300 million active monthly users “in the stream” – users who actually visit the Google+ website or app directly. 

But it has a long way to go to catch up to Facebook, which has nearly 1.2 billion active users.

In an attempt to turn Google+ into a photo-sharing hub, it added an assortment of automatic ways to manage images five months ago.

The latest features build upon those innovations. Read the remainder of this entry »

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