Instagram has banned apps from using the word “Insta” or “Gram” as part of their name.
It’s reported that the photo sharing social network site, now owned by Facebook, updated its brand guidelines recently to banning other apps from using any part of the Instagram brand in combination with in any name, marks, designs or generic terms.
The word “Instagram” has always been copyright protected however the words “Insta” and “Gram” have not.
Instagram sent emails to connecting apps requesting that they cease using those two little words “within a reasonable period”.
This sucks for many companies such as Luxoogram, Statigram and Instagallery which have built a following based on their name.
Luxogram – a similar filter app – received an email from Instagram which read: “We appreciate your interest in developing products that help people share with Instagram. While we encourage developers to build great apps with Instagram, we cannot allow other applications to look like they might be official Instagram applications or endorsed or sponsored by us.
Luxogram’s creator said that he will probably shut the app down for good rather than undergo a dramatic rebrand, despite the fact that it serves more than a million customers a month.
The move has been seen by some in the industry as a way for Instagram to remove its competition without much fuss while others argue the company is genuinely trying to protect its brand.