Intel has announced that three more new smartphones incorporating its microprocessors will be introduced around the world this year.
The smartphone makers are Orange, Lava International and ZTE. Intel CEO Paul Otellini, who made the announcement at the Mobile World Congress in Barcelona, Spain on Monday, said more smartphones containing Intel’s brainy chips will be unveiled in the next year.
“This is something we’re doing sort of slowly and surely,” he said, calling the three latest phones “exciting news.”
Just last month, Intel disclosed at the Consumer Electronics Show that Lenovo and Motorola would soon be selling smartphones made with the company’s microprocessors.
Although Intel dominates the market for chips used in personal computers, it is pushing hard to get its products into other faster-selling consumer devices, such as smartphones and tablets.
“These announcements indicate Intel’s strong forward progress in smartphones,” said Patrick Moorhead of Moor Insights & Strategy, which advises businesses on tech strategies. Moorhead also noted that Intel should be able to make further inroads in the smartphone market next year when it plans to introduce a more advanced, but less power-consuming chip.
But he added that chipmakers using an alternative semiconductor design from British firm ARM — which are used in the vast majority of smartphones — also are improving their products. Given that stiff competition, some analysts contend Intel could have a tough time making a significant dent in the phone market.
Although none of the phones are being offered for sale in the United States at this time, the deals are significant for Intel, according to spokesman Bill Calder.
Noting that China is the world’s biggest mobile phone market and that sales of smartphones are rocketing in India, he said, “People sometimes forget that the U.S. is not the centre of the universe when it comes to phones.”
